This is vital for small businesses – it’ll allow you to increase your productivity, lessen the amount of time you spend doing your marketing and allow you to build relationships with potential customers. So there we have five reasons among many that might make you want to think about using TweetDeck or a similar product to manage your social media profiles. The ‘reply to all’ feature also works to build connections with a number of people at the same time. If you are simply retweeting, you are sharing the same information again and again, however if you can ‘quote’ or edit your retweet, you are enabling an interaction, a chance to say thanks or an extra bit of an advice which can help build relationships. This is one of my favourite features which is so basic but really important to social media development. Searching hashtags is one of the more useful options, with a real-time stream on a particular topic allowing you to keep track of who’s saying what. With the column organisation being so good on TweetDeck, it makes it easier to search on a number of different topics. This is great for keeping conversations and interactions moving amongst all your followers on different accounts. Instead of having separate logins and details for all your accounts, why not just set one up and update all platforms from one place? TweetDeck enables this to be the case, and if you have multiple Facebook and Twitter accounts you can choose which one you are posting from. TweetDeck is able to sort your columns by topic, user or individual hashtags – if you’re selling knitwear, for example, why not search for how many people are getting involved in relevant topics using separate columns. If it’s pleasing and organised in the way you choose yourself, you are more likely to use it to your advantage. The way you look at data has a big impact on how you interact with it. It makes starting, or getting involved in, conversations a lot easier. Interaction should be the primary motive behind using TweetDeck – the user is able to tweet, retweet, quote and sort at a click of a few buttons. Let’s face it, if you’re in a hurry and have a lot of things to say on a number of different topics, the web based versions of Facebook and Twitter are clunky, difficult to use and slow. ![]() ![]() Here are five reasons you should be using it. ![]() With many accounts, platforms and social media sites to keep track of however we look at a tool which could be a godsend when it comes to marketing your business – Tweet Deck. Getting your internet marketing right will also make it easier to get rid of traditional, more expensive forms of advertising. Keeping abreast of topics and trends in the social media world is now vital for the development of your small business.
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